Wednesday, 14 September 2016

The New Age Transformation of Online and Offline News

We have seen huge transformation in news and media during last couple of decades and especially after the encroachment of social networking, search engines like Google and chat machines like WhatsApp.

Not all the news sources today we see are authentic or they may be simply pretending to be authentic. If we spare them from the debate of being authentic or not, it remains a big question whether or not mostly news are useful and relevant.

Today, before referring an online or offline source we spend much more time in establishing its authenticity which was not the case few years back.

So, why are we forced to raise this topic? Some of the useless or lesser relevant news topics today are like, 'Someone has broken their relationship because her fiancee doesn't like pets' OR 'An actor is endorsing something useful or meaningless or he is not endorsing something these days' OR 'someone is worshiping in temple' OR 'someone is surviving only on tea for years' OR 'monkeys are encroaching a college's campus' OR 'an actor/ actress is wearing red dress instead of blue' OR BLAH BLAH BLAH.

So, this is what we read in news papers, magazines or mostly online news sources. Media is inclined to publish and most importantly inclined to make popular what sounds interesting irrespective of the fact whether or not it's important and relevant. Media seriously can make or break an event or personality and they are smart enough to play with this. TRP is definitely a dominating and foremost purpose behind any effort these days. Journalism has been redefined drastically and has affected our life in every aspect.

Even, it's difficult to find anything interesting and relevant in physically printed news papers these days which once used to be a must watch and more importantly relevant watch for all age groups. News papers no longer are daily dosage of General Awareness, it has become a daily dosage of interesting facts and facts which drive our thoughts and influence our life.

Sometimes, social networking like Facebook, Twitter and WhatsApp seem to be better source of quick anecdotes of important happenings. However, these also dominate the pre and post event discussions. For example, winning a medal in Olympics may be a news for a bunch of audience but what was trolling on Twitter before and after winning or losing that medal became more highlighted.

There is no doubt in the fact that sometimes mostly people press the like, dislike or share button without reading the whole topic and all that they want to ensure that they are the part of the event or incidence.


Besides, the over abundance of available information, quality of editing and language are definitely missing out largely from most of the online and offline sources, which is a real concern for the end reader.

We can't ignore the fact that what we want to make famous or infamous today has become much more convenient and technological, but things which are really important lose out its sheen sometimes in the over crowded and over flooded regime of sharing information.